SalesNexus Customer Relationship Management

Ensuring Delivery of Your Email Blasts – Over 300 Spam Words to Avoid When Sending Email Marketing

salesnexus — Thu, 03 Sep 2009 04:45:08 +0000

Ensuring Delivery of Your Email Blasts

SalesNexus announces the publication of over 300 words and phrases that should be avoided in email marketing to ensure emails are not caught in spam and junk filters.

Authored by Steven Greene, SalesNexus’ Marketing Services Director, this list of words to avoid in emails is available on the SalesNexus website. View Spam Words List here: http://www.salesnexus.com/spamwords.php.

“Email Marketing is very popular. It’s affordable and effective. Most marketers agonize over the copy within the email however, if your emails never make to your customers’ Inbox, it can kill a campaign.”, says Greene. “Every small business has its own spam filter software and every email client has its own junk filter techniques. Navigating that maze to get your email delivered is way to complex for most small businesses.”

SalesNexus’ recent ebook, “Email Marketing – The Only Bailout Your Business Needs” (http://www.salesnexus.com/lp/lp-email_marketing_bailout.php) walks small business owners through simple steps to creating email marketing campaigns that deliver results with minimal investment.

SalesNexus conducted online workshops full of examples in creating email campaigns that get results. Video recordings of the email marketing workshops are also available on the SalesNexus website (http://www.salesnexus.com/democenter/thankyou_email_mark_webinar.php).

The hundreds of workshop participants requested examples of words and phrases that are likely to cause emails to get caught in spam and junk filters. Greene responded with his Spam Words list.

SalesNexus (http://www.salesnexus.com) is a privately held company based in Houston, Texas. Founded in 2002, SalesNexus helps businesses increase their sales through web based contact management and online CRM combined with robust email marketing features.

SalesNexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com/freetrial.php

Email Marketing Workshop and eBook Free – Get the Incredible SalesNexus Email Marketing Offer Now

salesnexus — Thu, 27 Aug 2009 04:47:33 +0000

Email Marketing Workshop and eBook Free

SalesNexus announces the long awaited email marketing workshop absolutely free for all registrations of the SalesNexus eBook – “Email Marketing – The Only Bailout Your Business Needs”.

Follow up to the tremendously successful eBook
SalesNexus held an online Email Marketing Workshop in which one lucky SalesNexus customer was selected to have a complete email marketing campaign created for them. SalesNexus selected Parson Environmental to work with Steven Greene, SalesNexus Director of Marketing Services, to create an email campaign to generate more sales affordably. Download the free eBook: http://www.salesnexus.com/lp/lp-email_marketing_bailout.php.

Parson Environmental received SalesNexus’ Email Campaign Creation Package, retail price of $1,995.00, at no charge. Parson will use robust SalesNexus email marketing automation to automatically send this 5 email campaign to new prospects.

Mike Farruggia of Parson Environmental says “We are feeling a little like we won the lottery! We are excited about the services we won attending one of SalesNexus webinars. With the help of SalesNexus marketing services we can already see a professional email campaign being created. We can’t wait to see the full power of SalesNexus. The professionalism and know how you and Steve Greene have is evident already. Steve listened and understood where we want to go with an email marketing campaign. We are sure our objectives will be met.”

SalesNexus Email Marketing Workshop featured a detailed breakdown of Parson Environmental’s objectives, development of strategy and in depth analysis of the finer points of creating emails that get results.

The entire recorded workshop is available for viewing online on SalesNexus’ web site for all who download the eBook.

The workshop was peppered with priceless pointers and tips from Steven Greene. “Email Marketing delivers $50 in revenue for every dollar spent, compared to $9 for most other marketing media. Its does not have to be difficult for a small business to leverage this incredibly powerful marketing tool, in our workshop, we provide a road map to growing sales with email marketing quickly and affordably” says Greene.

SalesNexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com/freetrial.php

Client Touches – Post-Sell, Up-Sell and Retain – The Truth Behind Retaining Your Customers

salesnexus — Fri, 14 Aug 2009 04:26:52 +0000

The Truth Behind Retaining Your Customers

It’s more profitable to sell existing customers than to acquire new customers. Of that’s course true, and if it makes sense to engage new prospects (with email) it actually increases your company’s good-will with existing customers.

Best of all, if creating a campaign that’s truly engaging to prospects can seem daunting, providing useful information for your customers can be downright easy. After all, you’re an expert at doing what you do. There are countless tips and tricks that can help your customers get more value out of what they’re buying from you. These are a great place to start. You probably have documentation that you’ve spent lots of time and money preparing to guide your customers through the use of your products and services. Of course, your customers probably don’t read it all. They wait to need a specific piece of information, then go looking for it. A well timed email campaign can highlight crucial tips at just the right time.

First Post-Sell
The art of the “post-sell” could be a book unto itself. In short the idea is to help your customer avoid “buyer’s remorse”. The natural human process of questioning one’s decision can be an opening for canceled orders. The most important objective in post selling is to express your gratitude for your customer’s business by reconfirming your commitment to deliver on your promises to them. A simple thank you email is a good start. However, you can assure the customer that they’ve made the right decision best by reminding them why they bought.

Up-Sell
Of course, selling more to existing customers IS very profitable. There are surely additional options or upgrades to what has been purchased. You may feel that you reviewed these options with the customer thoroughly during the sales process but, don’t assume that their decision not to purchase those options at the time meant they don’t want and need them. Very often, it just means that the initial purchase was enough of a leap for them. They don’t know what they don’t know. Now that they’ve purchased the basic product and are beginning to implement or use it, they’re seeing more clearly how your additional products and services could benefit them.

Retain
Of course, whether you sell your customer anything else or not, you want to keep their business and ensure they’re pleased with their purchase. A great way to strengthen a customer’s bond with your company is to let them have some input. A simple survey can be very valuable in showing the customer you care about their opinions are experience with your company and helping you improve your company’s offerings. Read the article: http://sellsellsell.salesnexus.com/2009/06/15/client-touches-post-sell-up-sell-and-retain.

SalesNexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com/freetrial.php

SalesNexus CRM Helping You Navigate the Road to Success – 2009 The Year of Email Marketing

salesnexus — Sun, 09 Aug 2009 05:21:11 +0000

SalesNexus CRM Helping You Navigate the Road to Success

“2009 is indeed the year of email marketing! Early this year we began to hear email marketing brought up as an affordable marketing avenue that would find greater popularity due to the economy” say’s Craig Klein of SalesNexus.

It just so happened that SalesNexus had decided to make Email Marketing our #1 development priority for 2009. So far, we’ve already upgraded our email server backend technology, released new opt-in/opt-out management and a library of 50 pre-designed email templates included in each subscription. Before the end of 2009, we plan to release open and click through tracking, analytics and dynamic campaigns that change for each contact based on their individual behavior. Email marketing tips and tactics: http://sellsellsell.salesnexus.com.

Email Marketing – The Only Bailout Your Business Needs
So, in June, we released “Email Marketing – The Only Bailout Your Business Needs“. Its been a huge success! This last Tuesday, we held an Email Marketing Workshop in the form of a webinar. We selected one lucky SalesNexus customer and worked with them to develop the strategy, the content and the actual emails so that all workshop participants could see the entire process live in action.

Wow! We got some tremendous feedback. It seems the vast majorities of small businesses have very high hopes for initiating their own email marketing campaigns but, really don’t know where to start.

Then today, I saw a tweet about a marketing survey. Be sure to check the survey out here. According to the survey, Email Marketing is one the top marketing methods by budget and expectations.

• 80% said Email is the strongest performing marketing channel they have.
• 54% said they plan to increase their email marketing budget this year.
So much promise; but from the experience with our webinar, there is so little know how.

Here’s the good news…
Email Marketing is not hard. The concepts and skills required to be very successful driving sales results through email marketing are simple. Some are counter-intuitive though.

We’re going to hold our webinar again – at a date to be disclosed later – to be sure we get this information out there for everyone.

In the meantime, take a look at our Marketing Services page and reach out to my good friend Steven Greene. He’ll be happy to discuss your needs with you and point you in the right direction.
Then get started. Don’t worry if you’re not Shakespeare. You’re an expert at what you do. Put that expertise in emails and send them to people that will value it. You’ll be surprised how things take off after you take the first couple of steps.

SalesNexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com/freetrial.php

Contact Management Software (CRM) That Is Better Than Act and SalesForce CRM – Try It Free

salesnexus — Sun, 02 Aug 2009 04:36:19 +0000

Better Than Act and SalesForce CRM - Try It Free

SalesNexus introduces a complete online contact management solution for organizations to share information online and become more efficient and automated. Try it for yourself; SalesNexus really is better than ACT and SalesForce CRM.

Access Your Data, Anytime, Anywhere in Real Time
No matter where you are, from virtually any computer you can login to SalesNexus and never miss a beat. Access your contacts, documents, proposals, calendar, notes, and more. Get your free trial today: http://www.salesnexus.com/freetrial.php..

No Syncing! Collaborate and Share Data Effortlessly
With SalesNexus, everyone uses one central database. No more frustration trying to sync, writing over each other’s files and records, or having out-of-date data.

No Software or Hardware to Buy… Ever!
Since SalesNexus is completely web-based, there is no expensive software or server hardware to buy or maintain. This means significant cost savings and fewer burdens on your IT resources.

We Scale to Fit Your Business
Your business is unique. SalesNexus makes it easy to fit the SalesNexus system to your unique business processes. No need to change your processes to fit the technology!

Contact Management Features
• Share contacts
• Calendars
• Notes and documents effortlessly

Sales and Marketing Features
• Create and Store Proposals
• Estimates, Quotes
• Sales Sheets
• Embed sales scripts and create powerful, auto responder campaigns that nurture leads and clients.

Pipeline and Activity Reporting
Easily track the sales pipeline and activities of individual sales reps and the team as a whole. Create customized pipeline stages and reports to suit your specific needs.

Intelligent Sales Design and Workflow
SalesNexus was designed by veteran sales pros, not engineers. It is setup around best practice sales and marketing processes so you can focus on capturing new leads, and moving them through the funnel, tracking your progress the whole way.

Robust and Always Up-To-Date Reporting
You don’t have to wait for your field reps to ‘sync in’. Create, view, and export the reports that are meaningful to you using our easy-to-use report wizards.

SalesNexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com/freetrial.php

7 Hidden Costs Most CRM Companies Will Not Talk About When Selling Their Online CRM Systems

salesnexus — Tue, 21 Jul 2009 03:10:38 +0000

7 Hidden Costs Most CRM Companies Will Not Talk About When Selling Their Online CRM Systems

When it comes to CRM systems it doesn’t matter if they are hosted, online, web-based or Software as a Service (SaaS) Contact Management or CRM systems, all are a hot trend in managing sales and marketing for any business.

Great reasons why most businesses are moving towards CRM systems
● Scalability: How well any system fits within your existing technology.
● Low requirements: Lower resource needs for internal IT infrastructure and expertise.
● Lower total costs: Online CRM systems generally save your company money and resources when compared with locally installed systems.

“Recently, I have been stunned at what I’ve learned about the things many vendors aren’t telling you about what it really costs to reach your goals with an online contact management or CRM system”, says Craig Klein, CEO of SalesNexus.com. “We’ve put together a list of hidden costs and unpleasant surprises you need to be aware of and questions you need to be sure and ask the vendors you consider”.

Migrating Existing Data – Importing this data is NOT included in the setup of most online contact management or CRM systems. You will probably have two options – import a simple spreadsheet of basic contact data (names, phone numbers, emails and addresses) yourself or pay a 3rd party consultant the vendor will connect you with. Cost: $1,500 plus.

Database and Screen Customization – In order to get your team to use the system consistently, you’ve got to make it fit your business and their workflows. Believe it or not, most vendors limit the number of additional fields you can add to the database and give you almost no control over where those fields are placed on the screen. Again, if you want to get this right, you’re likely to be connected with 3rd party consultants. Cost: $2,000 plus.

Standard vs. Premium Support – Unfortunately, many CRM vendors will not take support calls or only commit to a 48 hour response time. I don’t know about you but, when I need answers to keep my sales team running, 48 hours it too long. Some vendors, including Salesforce.com, offer “Premium” support as an option. Cost: $160.00 per user, per year or more.

Contract Term – The most common contract for online contact management and CRM vendors is one year. Guess what, once you’re in, you can’t get out. You pay up front for the year and you can’t get a refund if you want out. Cost: $624.00 per user, per year.

Getting Your Data Back – In many cases, all you get is a bunch of SQL database tables or several separate excel files. Then you’ll need a skilled database technician to make it useful again. Cost – $1,500 plus.

Configuring and Sending Emails – Many contact management or CRM systems now offer the ability to “blast” emails to a list of contacts. However, there are normally limits on how many you can send. You can’t send over a certain amount at one time (as low as 100) and there’s a cap on the total number sent in a month. Cost: $0.25 per email (time and resources).

Receive a free complete breakdown of the hidden costs when purchasing an online CRM and specific questions to ask potential vendors – Download “7 Hidden Costs of Online CRM”.

SalesNexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com/freetrial.php

CRM Fit to Your Unique Business with the SalesNexus CRM Customization Package

salesnexus — Wed, 15 Jul 2009 04:50:02 +0000

CRM Fit to Your Unique Business with the SalesNexus CRM Customization Package

Your business is unique and SalesNexus is focused on tailoring our CRM technology to fit your unique business processes, you don’t need to change a thing! Call SalesNexus before you buy any CRM solution 800-862-0134.

The right CRM software to fit your business
Most online CRM providers, including Salesforce.com, offer appealing dashboards and management analytics but, there are only two ways to really make them work in your world. Either you make modifications in your business workflows to ensure you’re pressing the right buttons in the software or you spend hours and hours and thousands of dollars customizing the software to fit your business. Due to the complexity of this CRM customization process, many companies are forced to hire a 3rd party VAR (Value Added Reseller) to assist, at significant additional expense. Busy? No problem we’ll call you: http://www.salesnexus.com/freetrial.php.

Don’t waste time and money tinkering with software
The folks at SalesNexus know that you can’t change your business to fit software and you can’t waste time and money tinkering with software. That’s why they’ve made it easy and affordable with their new Customization Package. SalesNexus will spend time with you to understand your business and then customize the SalesNexus Online CRM to fit your business and the unique way you market and sell.

With SalesNexus, there are no outside, 3rd party VARs to pay. Just spend an hour or so with a SalesNexus Success Team member and they’ll set it all up for you.

SalesNexus PRO subscribers receive a comprehensive import of existing data and initial customization of database fields at no additional charge. Busy? No problem we’ll call you: http://www.salesnexus.com/freetrial.php.

Comprehensive Customization Package
● 1 hour Requirements Discovery Call – you tell us what you need and we ask the tough questions to be sure we get it right.
● SalesNexus creates fields in your database to fit your needs including drop drown lists and screen layout.
● SalesNexus creates an email template based on your website look and feel that you can use to create as many email templates as you need. All you have to do is add the text.
● Dedicated Instructor Led Training Webinar for your team – we teach your team to use your customized database to do their jobs.
● Price: $499.

SalesNexus (www.salesnexus.com) is a privately held company based in Houston, Texas. Founded in 2002, SalesNexus helps businesses increase their sales through web based contact management and online CRM combined with robust email marketing features.

The company has earned a strong reputation among its loyal customers and partners for its commitment to delivering reliable and secure solutions that enable companies to become better sales organizations through value-added customization, training, and support.

SalesNexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com

Email Marketing The Only Bailout Your Business Needs … Free Sales Nexus Email Marketing eBook and Webinar

salesnexus — Sat, 11 Jul 2009 03:27:57 +0000

Free Sales Nexus Email Marketing eBook and Webinar

SalesNexus announces the pre-publication of a comprehensive guide to email marketing. It is available free for a limited time. By SalesNexus CEO, Craig Klein, eBook download: http://www.salesnexus.com/lp/lp-email_marketing_bailout.php.

Small Businesses who watch on the sidelines as banks and Fortune 500 companies receive government bailouts to support them through tough economic times must find creative ways to market their businesses while reducing spending.

The Only Bailout Your Business Needs
Authored by SalesNexus CEO, Craig Klein, and Steven Greene, SalesNexus’ Marketing Services partner, “Email Marketing – The Only Bailout Your Business Needs” (eBook download: http://www.salesnexus.com/lp/lp-email_marketing_bailout.php) walks small business owners through simple steps to creating email marketing campaigns that deliver results with minimal investment.

“Email Marketing is very popular during the recession because it is inexpensive. In our online CRM business, many businesses want to start marketing via email but, are not comfortable writing the emails themselves. We hope to show businesses how to create email campaigns that get results without wasting time and money.” says Klein.

Nurturing leads and existing clients
The pre-publication eBook is now available free to registrants on the SalesNexus website. Beginning by de-mystifying the CAN-SPAM legislation that regulates how marketing emails can be sent, “Email Marketing – The Only Bailout Your Business Needs” also focuses on nurturing leads and existing clients with email marketing.

The book clearly demonstrates how to automatically and consistently stay in front of prospects so your company gets the call when they are ready to purchase. “It’s not the prospects that you encountered last week that need attention, everybody follows up on those. The prospects that came to you months ago are where many businesses miss sales and profit opportunities”, says Greene.

Don’t miss this exclusive webinar hosted by Klein and Greene
SalesNexus will host a webinar on July 28, 2009 in which Klein and Greene will create a winning email campaign for one lucky registrant! All who download the ebook will be invited to the webinar.

Webinar Registration link: https://www1.gotomeeting.com/register/681984352.

SalesNexus
Craig Klein
2855 Mangum, Suite 570
Houston, Texas 77092
713-862-0001 x112
cklein@salesnexus.com
http://www.salesnexus.com

SalesNexus Takes on SalesForce for the Growing Market Share as an (SaaS) Online CRM Provider

salesnexus — Sun, 05 Jul 2009 04:13:17 +0000

SalesNexus (SaaS) Online CRM Provider

Considering a web based contact management system or online CRM? Then you may have heard of SalesNexus.com. Much like (our more expensive) competitor Salesforce, SalesNexus offers a complete online SaaS (Software as a Service) CRM system.

SalesNexus has grown to meet the increasing needs for online CRM
The best kept secret in the online CRM or web based contact management market is SalesNexus.

Here are four reasons to buy SalesNexus instead of Salesforce
1. Import and Customization Included:
SalesNexus ’ PRO subscription includes complete import of your ACT! contact management database including Notes, Activities, Sales Pipeline and Custom Fields. If you don’t have an ACT! Database, SalesNexus will import an Excel contact list for you and create custom fields to match the data in your import file at no additional charge. With Salesforce, you’ll have to do all this yourself, which may involve purchasing additional software and certainly some of your valuable time.

2. Competitive Pricing: SalesNexus PRO subscription has similar features to Salesforce’s Professional Edition but, SalesNexus PRO is 30% less expensive.

3. Rich features like Email Marketing are Included: both SalesNexus and Salesforce allow you to create mail merge email templates to send out to your prospects and customers via the online CRM. However, Salesforce limits you to a certain number in a day. With SalesNexus, there is no limit to the number of emails you send out. Plus, if you want robust email marketing capabilities like automated opt-in/opt-out management and management of different subscription lists for different audiences, Salesforce would have you spend more money with a 3rd party partner and move data back and forth between your CRM or contact management system and the email marketing provider. With SalesNexus, this is all included in the basic subscription with no additional per month or per email charges.

4. Exceptional customer support: SalesNexus offers the most responsive support in the web based contact management or online CRM industry. Support response and resolution times are published on the support web site at: http://www.salesnexus.com/support.php. Most issues can be resolved within minutes. With Salesforce, they will only commit to respond to your support request within 48 hours. If you want faster service, you have to pay additional.

Of course, there are other differences between SalesNexus and Salesforce. To get a good understanding of how the SalesNexus web based contact management system compares with Salesforce, see a detailed breakdown here: http://www.salesnexus.com/betterthansalesforce.php, or contact a SalesNexus sales representative.

SalesNexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com

Getting Started with Email Marketing – Get the Tools You Need From SalesNexus Today

salesnexus — Tue, 30 Jun 2009 03:49:34 +0000

Get the Tools You Need From SalesNexus Today

Craig Klein, CEO of SalesNexus, releases fifth installment in the “Email Marketing – The Only Bailout Your Business Needs” e-Book, Getting Started with Email Marketing – Gathering Your Contact List, Even If You Don’t Have a Contact Management System.

The hardest part after participating in a seminar or webinar, taking a course, or just reading an e-book is distilling everything down to an actionable agenda and applying the information to your business. It always seems that the examples given in the material don’t directly apply to your particular situation.

Do something … even if you don’t do it 100% correctly
You will get started on a new path that leads to positive results. The first piece of this puzzle is to gather the people who have touched your business in some way. These are the people who touch your business by calling, requesting information, responses to advertising or mailers, visiting a physical location or hitting one of your web pages.

If you’ve got sales contacts and customer names in a CRM system or Contact Management System, then great! You’ve got your prospect list together already!

Even if you don’t have a contact management system in place yet… can’t find all the contacts from the last couple of years… or don’t have contact capture pages (squeeze pages) built for your web site yet, you can still begin the process.
Good places to start gathering your sales contact list:

- Accounting records – as we’ve discussed, your existing customers can be a great place to begin email marketing.

- Sales Contacts – you should be able to gather together the contacts your sales team has accumulated in their personal email program, address book software or PDA.

- Business Cards – buy a “CardScan” system at the local office supply store. It scans your business cards and converts the image into an excel file of names, phone numbers and email addresses.

The important thing to remember is that this is a relationship building endeavor. Nothing else… You should start right now with the contacts you have under your control…. whether it is five… or five thousand.

If your target audience can be identified by industry, size of business or other demographic criteria, then you should be able to purchase a list of contacts. Obtaining lists including email addresses can be difficult and expensive. You can also advertise your “offer” on other web sites that may target a similar market. Start simple and small and keep your budget as low as possible. The point is to get started as quickly and simply as possible. Once you’ve gotten things underway and have seen some results, you’ll be able to make smart decisions about how much to invest.

SalesNexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com